Brad Elterman

Cool photos from the 70's and today!

alcarrion-deactivated20130305 asked: your caption under the photo of Cherie Currie has just inspired me to write a short story. don't stop being awesome, hope Paris was spectacular.

thank you. those were magical days and we were all so young and cherie was SO promising. paris was lovely as always. i am back home now and that’s lovely too! 

Back in the 70’s my best clients were two Japanese magazine, Music Life and Rock Show. They bought cart loads of my photos which paid for my very first car, a used Mercedes. The Japanese were nuts about The Runaways so they just had to publish this Cherie bowling photograph. Today both of these great magazines are long gone due to the internet. The big pay days in photos are gone too and you would be lucky to buy a bicycle in today’s environment! 
Photo by Brad Elterman

Back in the 70’s my best clients were two Japanese magazine, Music Life and Rock Show. They bought cart loads of my photos which paid for my very first car, a used Mercedes. The Japanese were nuts about The Runaways so they just had to publish this Cherie bowling photograph. Today both of these great magazines are long gone due to the internet. The big pay days in photos are gone too and you would be lucky to buy a bicycle in today’s environment! 

Photo by Brad Elterman

When I was just out of my teens, I was the correspondent for POP magazine in Switzerland. Their logo was this famous strawberry and all of the bands loved the magazine and the cool publisher Jurg. I became their correspondent because I was sending them photos of all the cool bands and I got on a plane to Zurich to meet the editor.  No other photographer actually made that effort and that’s what it took back then. They sent me boxes of their cool POP t shirts and asked it I would photograph the bands wearing them. Cherie and Marie Currie were on their radar so I went out to the valley and they slipped them on. I may have one of these shirts in my storage locker!  
Photo by Brad Elterman

When I was just out of my teens, I was the correspondent for POP magazine in Switzerland. Their logo was this famous strawberry and all of the bands loved the magazine and the cool publisher Jurg. I became their correspondent because I was sending them photos of all the cool bands and I got on a plane to Zurich to meet the editor.  No other photographer actually made that effort and that’s what it took back then. They sent me boxes of their cool POP t shirts and asked it I would photograph the bands wearing them. Cherie and Marie Currie were on their radar so I went out to the valley and they slipped them on. I may have one of these shirts in my storage locker!  

Photo by Brad Elterman